Dance With Dragons: How DreamWorks Turned A Hit Movie Into A Fire-Breathing Live Show

It took DreamWorks years of work and countless decisions to translate “How to Train Your Dragon” into a live experience. The result is an achievement not just in pyrotechnics, but in collaboration and brand extension.

via Fast Company http://www.fastcocreate.com/1681554/dance-with-dragons-how-dreamworks-turned-a-hit-movie-into-a-fire-breathing-live-show?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+fastcompany%2Fheadlines+%28Fast+Company%29